The Company holds and develops businesses across six sectors. Each operates in its own market under a shared governance framework and long-term direction.
01
Real Estate
Real estate development and investment, with integrated property management, digital solutions, contracting and maintenance.
Main activities
Development and investment
Property management
Digital solutions
Contracting and maintenance
02
Food & Beverage
Brands across restaurants, cafés and food production, delivering culinary experiences suited to Saudi tastes.
Main activities
Restaurants and cafés
Food production
Culinary brand development
03
Health
Healthcare services including hospitals, reproductive health and biotech innovation to improve quality of life in the Kingdom.
Main activities
Hospitals and clinics
Reproductive health
Biotechnology innovation
04
Contracting
Comprehensive contracting services covering design, construction and infrastructure.
Main activities
Design
Construction
Infrastructure
05
Beauty
Beauty products that reflect local tastes, with a particular emphasis on fragrances.
Main activities
Fragrances
Beauty products
Local product development
06
Media
Digital media platforms delivering news and cultural content for Saudi audiences.